A 33-year-old woman living in an apocalyptic Scotland with her husband writes in her diary about the tribulations of their lives and their pilgrimage to Russia in hope of a more stable existence.

When a serial writer decides that he can’t take more of his monotonous life, he destroys his copywriter and leaves his domestic prison to protest the rise of the machines.

The characters in violent commercials realize they can resist their dark fates, and they rise up against the consumer establishment.

When a grandfather attempts to bring his grandson out of his shell by taking him to a musical in New York, curated and incessant ads almost prevent them from seeing the show.