Two experimentalist filmmakers put out an open call for footage for their newest project and receive a video of a performance art-esque suicide. Initially, they are fascinated by the video, unable to determine its meaning or methods of production. Their attempts to understand it quickly end up becoming a Pandora's box as the man from the video continues to haunt the two friends, the people around them, and the film industry at large.

While in India on a ritzy business trip, a museum curator has been instructed to find art that leaves an impression on him. His search leads him to a terrifying place where acts of violence are considered "art."