Bruce Grinnord, a VP of Product Management, at DiZi Corp is plagued by his guilt at his company's adverse effect on the climate and decides to hand in his resignation. He makes his way up to the CEO, Jethro's, office, but upon meeting Jethro, he finds that the man is not at all surprised by Bruce's sudden discontent in the company's mission. Bruce's midlife crisis is triggered by a wrong turn on the freeway that morning, during which, instead of making his way over to DiZi Corp, he found himself at his old company. The company was oriented at saving the climate. Upon entering the familiar building, Bruce speaks with an old colleague, who admits that Bruce was right to jump ship. Soon, they will have to stop operations: they lost the climate battle, despite their best efforts. Upon making his way back to DiZi Corp, Bruce cannot help but scorn the wasteful products that the corporation makes and how ubiquitously they feature in the landscape. He sees DiZi Corp products on nearly every tower and car, despite their redundancies and uselessness. He voices these complaints to Jethro, who surprisingly agrees with Bruce's observations. Jethro asks that Bruce stick around for a later meeting, during which he will have an opportunity to voice these concerns to the entire company. After a woman named Zoe delivers a presentation in which she reveals various hidden features of DiZi Corp products, Bruce stands and declares the immorality of the corporate. Once again, Jethro agrees. He gives Bruce a choice: select "Yes" and the company will reform his ways, "No" and the company will stay the same. Without thinking much of it, Bruce selects "Yes." Upon doing so, he's led up onto the roof of the DiZi Corp building where he sees the company's products transformed into sustainable tools that will help solve the climate crisis. Jethro and the company's other designers had reasoned that people would not integrate their products into their lives unless they seemed useless and ineffectual, given people's aversions to doing good for the climate. Therefore, they got the world hooked, and now that Bruce was pushed to the edge, they realized it was time to uncover the true nature of their products. Bruce, astounded by this news, vomits and agrees to remain at DiZi Corp as their spokesperson.