Ross Moody remembers that in the same year Elvis Presley died, Bobby Joe Pitts came out as the first transgender member of their small, northern Texas community. He had kept it a secret for years and was now living as a woman with plans to get the sex reassignment operation in a few months. From Ross’s perspective, the world was changing at an extraordinary, dizzying rate. At his gynecology clinic, Ross meets his younger brother, Bubba. They have not kept in touch over the years, and Bubba has come to break the news of Elvis’s death. Ross joins him to commemorate the celebrity’s life, and while speeding through the highway, they are pulled over by a traffic officer, Floyd, who is an old friend from high school. Bubba persuades Floyd to join them, and the three men enjoy a drunken night of bowling. A year from the night of their reunion, Ross and Floyd are traveling with Bubba on his tour as an Elvis impersonator. He finds great success and sets a goal to perform in Las Vegas. Bubba reveals to Ross that when he is Elvis, he feels like he can be the person he should and wants to be. Ross finally understands Bubba and Bobby Joe Pitts, realizing that sometimes you can only feel like yourself when you are someone else. While touring, Bubba is contacted by Nancy Jo, his old love from high school. Her husband is a wealthy lawyer, and Bubba persuades her to leave him and runaway, but their new relationship is quickly strained by Nancy’s inability to let go of her previous, wealthy lifestyle. Ross meets his brother again at the end of his tour, and Bubba reveals that he will get plastic surgery to perfect his Elvis act. Ross is firmly against the plastic surgery and tells Bubba that even Bobby Joe Pitts decided against surgery. The band for his act falls apart, and Bubba pulls out a gun and shoots a TV screen with Elvis on it. Bubba returns to being a truck driver and runs into trouble with IRS. He is supposed to serve jail time but goes missing at a UFO sighting location. Months later, Ross receives a class from Bubba who is staying in Arizona and planning to start a burger shop. After their call, Ross ends the night with a drink and tells Floyd the good news about Bubba.