A bartender at the Styx and Stones Bar & Grill named Oblivia places cloth memories in the concoctions she serves, where they dissolve and are consumed by patrons. These are called "memory-based drinks." Each patron is given a punchcard allowing ten drinks; after the tenth, drinks must be paid for by a memory which the patron will completely forget.

Oblivia shares a drink of regretful memories with a patron named Donovan. The memory is unpleasant. Don becomes a regular customer, with whom the bartender frequently drinks. Don reveals that the memories he is drawing from are from his dead son's journal. One day Don asks Oblivia if someone can erase their existence. Oblivia doesn't think one can. Don disappears for several days. Oblivia reads Don's son's diary and find that it ends tragically. Don returns to the bar one day and tells Oblivia he has joined a cult to try to understand his son's decisions. Oblivia tries to stop Don from doing something drastic before Don runs off. Mr. Edgewise, the bar owner, is upset at Oblivia for breaking company policy by meddling in Don's life. Mr. Edgewise, who is also Oblivia's brother, wipes her memories.