Alice is an aspiring actress who is in Los Angeles for her first holiday season. She works at a popular fast fashion store. Alice has her reservations about the store; the staff is full of young, beautiful women whose faces and bodies are supposed to entice customers to buy, and who are clothed in too-tight, poorly-made outfits. But the work is easy, and Alice needs the money. At work, Alice meets Oona, a teenage LA native who goes to private school and carries herself like a much older girl. Oona flirts with the creepy older male customers and lands big commissions. Alice, who knows she's pretty but lacks the confidence to manipulate her beauty in the same way, takes note. Alice takes acting classes with her mother's financial support, but she feels insignificant amid so many rich and famous people. On lunch break, Oona smokes a cigarette and confides in Alice that she sold her underwear to a customer who asked for it for fifty dollars. Alice worries for her young friend, but when her mother stops paying for her acting classes, Alice takes her finances into her own hands. She starts to sell her underwear online. She goes to a house party with Oona and watches the girl thrive amid the wealth and raunch. The last time Alice sells her underwear, she has to meet the buyer in a parking lot. The man, whose real name she does not know, instructs her to sit in the passenger seat. Alice grows increasingly uncomfortable in an enclosed space with this stranger and tries to jump out, but the door is locked.